Frequency-loved Countryside Rural Markets Highlights Ye Solar Flash - Solar Countryside, Solar Water

in Countryside


According to the Ministry of Finance website news, the Ministry of Finance who will

Bringing home appliances

Policy A reporter asked that since February 1 this year, home appliances to the countryside policies in the country since the implementation of the whole, initial results. 2 May nationwide bringing home appliances products

Sell

Monthly average volume growth of 36%; sales from 1.3 billion to 40 billion yuan, up 45% on both.

But as home appliances to the countryside works

winning the largest number of enterprises and successful products of the solar energy industry, but frequently Zaodaolengyu in the rural market. Appliances to the countryside is not an immediate subsidy policy not only inspired farmers line up

Solar water heaters

, But also much of the countryside the farmers are not interested in solar water heaters.



Than expected results



And traditional electricity, gas, water heater, solar water heaters in their

Energy

, The advantage of saving should be more easily acceptable to rural consumers, but also in the countryside to buy products, they can enjoy a 13% state financial subsidies. Therefore, many solar water heater manufacturers introduced home appliances to the countryside in the national project at the outset of their high hopes. However, with home appliances to the countryside to promote the project, the majority of solar energy manufacturers surprised to find that home appliances to the countryside policy is not to make their product is hot, do not let your brand in the near future access to rural consumer recognition.



Large manufacturers of solar energy to rural areas project devoted much effort to be incorporated into the appliances to the countryside for solar energy, solar manufacturers put a lot of manpower and material resources. However, over the past two months, the full swing of solar energy to rural areas has frequently in the rural market Zaodaolengyu. Solar energy in rural areas into the calm in the hustle and bustle of some rural areas of solar energy companies was disappointed and started a cool look and review process of its own in the pros and cons of home appliances to the countryside. At this time they did not realize the level of income subject to rural consumers, and farmers living habits, infinite potential for the development of rural markets not happen overnight it done.



Business dilemma



According to the Commerce Department released all kinds of products nationwide sales of home appliances to the countryside Statistics (1 June 2009),

Refrigerator

,

TV

, Washing machine sales ratio was 68.50%, 13.72%, 10.13%, as sales of home appliances to the countryside three major categories. And

Air conditioning

, Computers, cell phones, water heaters and other appliances to rural areas is very low proportion of product sales.



According to another survey, only 15% of rural residents said that their policy is more about home appliances to the countryside; over 56% of rural residents said they know very little of the appliance to the countryside policies. With most parts of China the concept of consumption of rural residents still remain in the traditional stages of the basic needs of urban families common air conditioning, water heaters, computers and appliances enjoyment and development type, income level is not high in terms of rural residents, but also is a luxury products. This restricts the use of solar water heaters, home appliances to the countryside policies in rural areas and promote the popularity of the market.



Cold resulted in many rural areas of solar energy companies faced with difficult choices. Forward, should continue to invest sufficient human, material and financial resources for promotion, the face of unpredictable market, has nothing to support them continue to do so. Back, front appliances to the countryside for the efforts made will be in vain. Forward or backward, has become an enterprise in the face of the biggest problems.



And those "riding a tiger" in the countryside enterprises, domestic enterprises have to take some of the brand of solar home appliances to the countryside policies in the rural market, "exploiting the boundary," quickly improve sales performance and brand awareness, and has already made good performance.



The face of such contrast, industry experts point out that the introduction of home appliances to the countryside policy for solar energy company to open a broad market. But the rural market and urban markets than in consumer income levels, use of the environment,

Service

Conditions, and there are obvious disadvantages. Therefore, those who seek to rely on a simple home appliances to the countryside subsidies, profits in the rural market is very unrealistic idea of their own, which led them to the countryside, the emergence of severe agitated, and consumer subsidies on products not "buy it", eventually resulting dilemma for these companies.
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Frequency-loved Countryside Rural Markets Highlights Ye Solar Flash - Solar Countryside, Solar Water

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Frequency-loved Countryside Rural Markets Highlights Ye Solar Flash - Solar Countryside, Solar Water

This article was published on 2011/01/18